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Avon’s Latest Ballet Inspired Fragrance, Prima, Comes Out On Pointe
Avon’s newest #perfume, #Prima, is twirling into your beauty repertoire, and embodying its beautiful yet
strong essence is #American Ballet Theatre star #Courtney Lavine. The dancer is featured in the new
perfume’s campaign. “Being an accomplished ballerina is about so much more than looking pretty and
perfecting your #pirouette,” says Lavine. “It takes drive, dedication, and self‐reliance, which is why
I’m so proud to be working with Avon — a company that’s committed to empowering women through
beauty and entrepreneurship.” Lavine’s first perfume memory is of her mother wearing a popular ‘80s scent. “
I’d smell it and recognize my mom,” she says. “Now I like sweeter, softer, delicate floral scents,” she
notes. “When I perform, I wear perfume because we sweat — a lot,” she admits. Smelling fresh on stage
is something of a charitable act; as maintaining a pleasant #fragrance amid all of the movement becomes
its own special project. “Sometimes someone will have something nice on and we say ‘what is that? You
smell great,’” she laughs. Ballerinas: They’re just like us. They buy perfume! “#Prima is such a delicate
yet powerful fragrance; it makes me feel pretty and poised at the same time,” Lavine says.
strong essence is #American Ballet Theatre star #Courtney Lavine. The dancer is featured in the new
perfume’s campaign. “Being an accomplished ballerina is about so much more than looking pretty and
perfecting your #pirouette,” says Lavine. “It takes drive, dedication, and self‐reliance, which is why
I’m so proud to be working with Avon — a company that’s committed to empowering women through
beauty and entrepreneurship.” Lavine’s first perfume memory is of her mother wearing a popular ‘80s scent. “
I’d smell it and recognize my mom,” she says. “Now I like sweeter, softer, delicate floral scents,” she
notes. “When I perform, I wear perfume because we sweat — a lot,” she admits. Smelling fresh on stage
is something of a charitable act; as maintaining a pleasant #fragrance amid all of the movement becomes
its own special project. “Sometimes someone will have something nice on and we say ‘what is that? You
smell great,’” she laughs. Ballerinas: They’re just like us. They buy perfume! “#Prima is such a delicate
yet powerful fragrance; it makes me feel pretty and poised at the same time,” Lavine says.
Prima opens with lush top notes of #plum, its sweetness tempered with a hint of #tangybergamot.
Next, it unfolds into a rich heart of #rose centifolia, a beautiful blossom boasting ruffled pink petals,
echoing the folds of a dancer’s skirt. Rich clearwood, a woodsy note that’s reminiscent of a ballet studio’s
barres, is at the base, combining with oakmoss and patchouli for a graceful finish. Prima celebrates
female strength and empowerment, as inspired by the lightness of a dancer.
Next, it unfolds into a rich heart of #rose centifolia, a beautiful blossom boasting ruffled pink petals,
echoing the folds of a dancer’s skirt. Rich clearwood, a woodsy note that’s reminiscent of a ballet studio’s
barres, is at the base, combining with oakmoss and patchouli for a graceful finish. Prima celebrates
female strength and empowerment, as inspired by the lightness of a dancer.
The perfume speaks to the fashion aficionado who appreciates style’s ongoing love affair with classic ballet.
But the scent is also wonderfully wearable for those women who simply want a touch of the timeless feminine
beauty long associated with ballet. “Ballet requires strength, more than people realize,” Lavine notes. Prima
captures that powerful femininity with its juxtaposing notes. Of course, one of the most fun elements of
donning perfume is changing them up. For a fabulously festive effect, change up your winter perfume
wardrobe by incorporating Prima into your lineup with #Today Tomorrow Always or #Far Away Gold. You
can buy the perfume Prima online or from your Avon Representative beginning in November 2016, and
don’t forget to check out Courtney Lavine’s Instagram feed for more ballet-beautiful glimpses into the
dancer’s day-to-day.
But the scent is also wonderfully wearable for those women who simply want a touch of the timeless feminine
beauty long associated with ballet. “Ballet requires strength, more than people realize,” Lavine notes. Prima
captures that powerful femininity with its juxtaposing notes. Of course, one of the most fun elements of
donning perfume is changing them up. For a fabulously festive effect, change up your winter perfume
wardrobe by incorporating Prima into your lineup with #Today Tomorrow Always or #Far Away Gold. You
can buy the perfume Prima online or from your Avon Representative beginning in November 2016, and
don’t forget to check out Courtney Lavine’s Instagram feed for more ballet-beautiful glimpses into the
dancer’s day-to-day.
Want to recreate this belle-of-the-ballet makeup look yourself? To enhance Lavine’s stunning stare in an “off-duty
ballerina” way, #Avon #Glimmersticks #Waterproof Eyeliner in Blackest Night was applied to her top and bottom
lash lines, before smudging the lines out softly for an understated elegance. A lightly glossed nude lip,
##Ultra Glazewear Lip Gloss in Nude, finished the effect.
ballerina” way, #Avon #Glimmersticks #Waterproof Eyeliner in Blackest Night was applied to her top and bottom
lash lines, before smudging the lines out softly for an understated elegance. A lightly glossed nude lip,
##Ultra Glazewear Lip Gloss in Nude, finished the effect.
To be notified when Prima goes on sale in November, visit www.youravon.com/annstone.
Samples available soon, message me to get yours.....
Samples available soon, message me to get yours.....
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